Shirt #148 – In Style Once Every 25-Years

April 30, 2019

Fashion comes, fashion goes. It’s cyclical in it’s own nature. We all may not wish to see those garments we wore as kids coming back to stoops and even catwalks, but they do. De La Soul rap sang something about 3 being the magic number, but in the terminology of trends, 25 years is more […]


March 4, 2019

You have probably heard about the Camorra by know, perhaps seen the show Gomorrah or the movie that predated it. Same goes for all the pop culture rooted in the Sicilian mafia and it’s violent surroundings. The Magliana Gang?  Not so much. But being the second baddest gang from around these parts in Italy, generating […]

Peter Lundgren Talks Reinventing The Magazine in the HYPEBEAST podcast – Business of HYPE

February 25, 2019

A while back I was invited to the HYPEBEAST podcast Business of HYPE. It’s a weekly series brought to you by HypeRadio and hosted by the one and only jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. Thanks to jeffstaple, HYPEBEAST and HypeRadio for the opportunity. ”On this week’s […]

Anthony Lister sporting T-post® in the Netflix documentary “Have You Seen the Listers?”

February 14, 2019

For those of you who doesn’t know about Anthony Lister yet, you’re in for a treat. Anthony is an Australian-born contemporary painter and installation artist, best known for his merging of “high” and “low” cultural imagery in his work. He is looked to as one of the best painters in street art anywhere in the […]


February 13, 2019

It was a race for the price, to quote an old Flaming Lips song. Someone got their first, and the anti-drug lobby in Sweden is once again shaking their heads in mere disbelief. In the last issue of T-post® we commented on the dark web and the situation regarding prime marketplace Flugsvamp 2.0. It had […]

Amen Break

January 23, 2019

Let’s say you were a in a band over 40 years ago. And at the peak of your musical career, in 1969 to be exact, you put out a chart-topping single—one that earned a prestigious Grammy Award. Fame and fortune would be yours, if only for Warhol’s predicted 15 minutes.  Now imagine the B-side of […]

Shirt #146 – Darknet

Thirty-five years ago it was video violence, twenty years ago it was kicker culture. Nowadays, it’s the dark web. Existing within a questionable moral landscape, providing both bite and relief for people all around the world, T-post® decided to turn on the flashlight and see what’s really hiding in the shadows. Part 1. The Bust. […]

Times have never been more confusing – confessions from a mid-level brand

January 20, 2019

It must be hundreds of brands struggling with the same shit that we’ve been dealing with at T-post® over the last few years. Which is being a mid-level brand that hasn’t had its BIG break yet (because there’s of course no doubt in your mind that that will happen just any day now…). Or maybe […]

Patrik Arve x T-post®

December 17, 2018

Swedish music personality Patrik Arve talks to T-post about his bands Krösus, Teddybears and Swedish Tiger Sound, the changing values of the new music industry and list some of the most important gatekeepers of today. However, he refuses to change his creative approach to adapt to the new circumstances. – I’d never do that. Artful […]

Living life in the fast food lane

November 28, 2018

Fast food is here to stay – and we can’t seem to get enough of it. It all started with fast food simply being ”junk food”, with one soul purpose of being simple and fast to produce. But something is going on, and the tables are beginning to turn. Will traditional junk food have to […]

Jeffstaple Shit..

September 9, 2018

I can’t believe that it’s been over 14 years since the first T-post T-shirt saw the light of day. And over the years we’ve gotten the good fortune to do over 60 collaborations with artists and brands that we admire the shit out of. Looking back now on many of our collaborators, much have happened […]

What Kanye West labels: “Ralph Level”

August 27, 2018

How does a young Jewish kid from the Bronx with nothing but a high school diploma and a dream make his way to the very heart of the American elite, stay relevant for 50 years and build a lasting fashion empire worth billions, transcending class and culture on every level? Brands come and go, but […]

It’s so fucking fresh!

August 20, 2018

It’s hard to imagine now when shit has been going on for over a decade. But believe it or not, T-post® isn’t the first clothing brand I’ve had, or the first time I’d printed stuff on the inside of a piece of clothing… This was 2004 something and I had an ad agency together with […]

#143 Cloudberry Grenade marks the start of a new era of T-post®

August 16, 2018

This is a special release in many ways. It’s not only the first ever long sleeve released in the 14 years of T-post. It also marks the start of a new era of T-post all together. The era of T-post not only being T-shirts, but whatever designed garments we can think of that will suit […]

Get a f**king hobby!

July 15, 2018

Is social media becoming a substitute for actual real-life experience? Is the never-ending stream of slick content making us lazy, comfortable and sown right dull? T-post writer and desk-jockey Jonas Pekkari takes inventory of his own extracurricular activities, and it’s just not a pretty sight. I’ll easily spend around 5-6 hours A DAY without breaking […]

Killing My Darling

June 28, 2018

As you’ve probably already noticed, we have a new packaging. But fear not, the old one is still going to be around, but only when it’s needed (like when we do special collaborations and what not). Cheap bastards you say? Hang on, let me tell you why. First and foremost, we wanted to minimize our […]

T-post® #142: John Q’s Barber Shop

June 4, 2018

The traditional barbershop has made a glorious comeback. It is a place for grooming, style and socializing – but perhaps there is even more to it? Because let’s be honest: looks matter. How you present yourself will influence your career, social life and love life. Not to alarm you, but your barber can be your […]

Top 5 clothing brands that tells a story

May 28, 2018

There’s so many ways for a story to get attached to clothes. Like I spoke about in “It’s not about the clothes you wear, it’s about the story they tell” it could merely be a personal experience that makes a piece of clothing have a story, or something emotional you’ve experienced while wearing it. But […]

Got your own style and taste, do you?

May 24, 2018

So you think you’re unique, original and creative? Got your own style and taste, do you? What if I told you you’re nothing but a product of your environment, a simple canvas painted with the predetermined colors of cultural context and traditional values? Does that sound harsh? All art, illustration, photography and design look different […]

Not cool!

May 15, 2018

A crispy, fresh T-post tee in your hand – a great feeling, right? But cotton production is notoriously bad for the environment, and the whole fashion industry is making you culprit in the destruction of an entire eco system. Not cool. So how do we stay in style, without turning earth into one big chemical […]

Too Soon?

May 8, 2018

They say it’s better to burn out than to fade away, the question is if this applies to fashion brands as well? The 1990’s explosive hiphop and streetwear-scene had its share of both. And as the 90’s are making its big comeback, so are some of its most beloved brands. Growing up in a small […]

Lets meet for coffee, man?

May 4, 2018

At times, it seems sort of a lost cause trying to defend “the male”. I mean, let’s be honest – men are the cause of basically everything that’s wrong with the world. Don’t get me wrong; we’ve had a hand in a lot of cool stuff as well – penicillin, electricity, season 3 of The […]


April 26, 2018

“You can do anything you want if you set your mind to it”. Most of us have heard this a million times growing up. But somewhere along the way that kind of encouragement stops, only to be replaced by responsibilities and living up to the expectations of “someone my age”. Why do so many of […]

Sorry, I don’t get it?

April 24, 2018

What is happening in the world today? It seems like all the bankers have been playing Monopoly with the world’s economy for their own gain for decades, and nobody seem to care. Well, I think people care, but they realize that it’s grown far beyond the point of no return, there’s just no way to […]

I’m going to die

April 20, 2018

When we’re gone, we all want to be remembered in some kind of context – preferably somewhere in the range of being a good parent or a good friend. But when your online-persona is open to display, and every new platform offers an opportunity to project a different side of one self – what do […]

Welcome back, we’ve missed you

April 11, 2018

They say it’s better to burn out than to fade away, the question is if this applies to fashion brands as well? The 1990’s explosive hiphop and streetwear-scene had its share of both. And as the 90’s are making its big comeback, so are some of its most beloved brands. In this issue, T-post celebrates […]

Erik Lundin & Jelassi @ T-post HQ

April 9, 2018

For all of you that couldn’t make it to Umeå for the T-post HQ session featuring the multi grammy winner Erik Lundin together with Jelassi and DJ Iskias.. Here’s a little piece of what went down to celebrate our T-post x TRANS94 collaboration – Third Culture Kids. Check out the collaboration here > > > […]

T-post Live #1 Featuring Erik Lundin

March 21, 2018

It’s finally time to take T-post, Live. What does that actually mean? It means that we’re going to bring our T-shirts stories and topics to the live stage by having relevant people both perform and discuss them under a night of festivities at the T-post HQ. Knowing that we’re sending our T-shirts to over 50 […]

Third Culture Kids – The Talk

March 6, 2018

So what is TCK, you say? The term was initially used by researchers John and Ruth Useem to describe the children of ambassadors. It can be summarized as “children raised in a culture other than their parents’’, or as Useem puts it, “children who accompany their parents into another society”. A famous example is Barack […]

Thank you

January 17, 2018

After this weekends get-together to celebrate the opening of John Q’s Barber Shop at T-post HQ, all I can say is thank you. We’ve been spending the better part of our Christmas holiday rebuilding T-post HQ and setting it up for what’s to come. Since the opening in 2006 it’s pretty much remained un touched, […]

Efter Rallarsving – a Collaboration

December 19, 2017

We’re thrilled to finally reveal T-post® #139, a collaboration with the return of the 2005 cult TV show Rallarsving (Haymaker). Rallarsving was the viral Swedish hit-show that really brought the Martial Arts scene into Swedish homes in 2005- 2006. The series starred Musse Hasselvall and Andreas Halldén as they travelled the world trying different types […]

Double Santa will bring you Double Gifts

December 8, 2017

It’s the season of giving, right? So, it doesn’t seem more than fair, that if you would give someone a subscription of T-post from you, we will give an extra Christmas gift from us. It’s pretty simple actually. If you buy someone a T-post subscription for 4 T-shirts or more, we will contact you shortly […]

Third Culture Kids X T-post®

October 12, 2017

We’re so proud to announce the collaboration with the creatives over at TRANS94 (former RMH) and their new book and scholarship, Third Culture Kids. TRANS94 are the collective behind Swedish artists like Silvana Imam, Cherrie and Erik Lundin. So what the f**k is TCK, you say? The term was initially used by researchers John and Ruth […]

It’s not about the clothes you wear, it’s about the story they tell

August 29, 2017

I know that I might be blowing my own horn here with, – It’s about the story they tell. But bear with me. For as long as I can remember I’ve always been interested in stuff. I know, stuff can be anything, right? But to me interesting stuff is something with a special meaning. Might […]

T-post® – A Decade in the Making

July 1, 2017

I can’t believe that it’s been more than a decade since we did the first issue of T-post!? Much has happened since then. I for one have gotten three kids, gotten myself in to the 40’s and have put on a few more ponds than I would like to admit. Looking back now it’s hard […]

Interview with the Founder of T-post

March 18, 2017

The Stack Podcast (Steven Watson): For the last 13 years, Peter Lundgren has been mixing magazines with t-shirts: each ‘issue’ of T-Post is a high quality, ethically produced t-shirt with a graphic on the front and a story printed inside. He runs his apparel publishing empire from Umea in northern Sweden, but we lured him […]

It’s a story

March 16, 2017

The idea of T-post came after a heated discussion about whether or not the classic magazine could be given a new life if combined with something completely different. After many not so good combinations something happened when we combined it with a T-shirt. By placing the magazine front and center on a T-shirt, visual for everyone […]

RICKY POWELL in Stockholm

February 21, 2017

Ricky Powell’s meteoric rise from “freelance frozen lemonade salesman” is the stuff of legend. After a girlfriend played him “like a soggy cannoli”, he strapped her camera around his neck and went out to make a name for himself. In 1985, he ditched his frozen stand to join the Beastie Boys and Run-DMC on their Licence […]

Hipsters – keeping the craft (and us?) alive

February 2, 2017

It’s all too easy to detest hipsters. They’ve got a tendency to come across as pretensions, anxious, condescending, and in many cases – downright assholes. But you’ve got to give it to them: they do keep traditional craft alive (at least as long as it doesn’t get picked up by normal people). While most of […]

STACK Magazines

January 31, 2017

Finding quality independent magazines can be difficult – most people don’t live near a great magazine shop, and there are so many options online that it’s easy to get lost amongst the pixels. Our friends at Stack have found the perfect solution for all us magazine junkies. They acts as our filter, selecting the best […]

Rallarsving X T-post

December 19, 2016

We’re happy to announce an upcoming collaboration with the rebirth of the Swedish cult TV-show, Rallarsving (translates Haymaker, if that helps at all). It was broadcast on ZTV for 20 episodes between 2005 and 2006. The show followed Musse Hasselvall and Andreas Halldén around the world while trying different martial arts. These included Shooto, Kendo, […]


November 24, 2016

For our lates issue (no 128) we teamed up with the fantastic initiative Fatta Man (translates to ”Get it Man”). They’re working for a positive change in sexual assaults, consensual sex and the stereotypical virility standards. The design is made by the multitalented Marc Strömberg and modeling this issue is radio profile Hampus Nessvold. This […]

Miss Phantom

September 27, 2016

Even though The Phantom is a somewhat forgotten American comic hero with a wide range in popularity worldwide he’s actually created a huge fan base here in Sweden and is, next to Donald Duck, the longest running comic book. If it is his cool milk drinking ways that have beaten his way in to our Swedish […]

Doing The Dirty Work – For Real

September 1, 2016

I don’t know why, but I’ve always wanted to work in a garage. I guess it’s the satisfaction of getting my hands dirty doing something far away from all that is digital and artificial which usually surrounds my desk. To be able to build or fix something up for real compared to making stuff that […]


August 17, 2016

With easy to use digital cameras and Photoshop getting all the more user friendly by the day, everyone can become a descent photographer. But have this caused us to lose respect and understanding for the real trade of photography? What makes the perfect picture? Well, it’s subjective, isn’t it? But some photos have arguably changed […]

The Cream Of The Crop

July 12, 2016

A few years back, when we where about to launch our new and repackaged product, to make some good buzz around the release, I wanted to do it in New York. But the only one I knew in the city was Jeremyville, one of the first collaborators we ever worked with back in 2006, that […]

Kurbits – a dialect of art

June 21, 2016

All art, illustration, photography and design look different depending on the influences you have and where you live. Just like your language dialect tends to develop from where you are and the people around you. Kenneth Olzon resides in Holmsveden, which is a small village in the south part of Sweden with precisely 92 inhabitants. […]

Supreme City of Inspiration

June 9, 2016

My new year’s resolution this year was to make more inspirational trips. As a creative person, to refuel your creative input is so much more important than you could ever imagine. I know this to be 100% true, yet I can’t seem to find the time or make it a priority to do them. But this […]

Kung Fury 2

May 30, 2016

It’s now been exactly one year since the premiere of the Kickstarter sensation Kung Fury. I remember like it was yesterday when I saw this project for the first time. It was an awesome trailer that someone had posted on Facebook for the upcoming 30 minute short that needed financial backing on Kickstarter. Growing up […]

Finding Banksy

May 19, 2016

Not many people have been able to avoid Banksy’s impact on POP culture the last decade. Everything from his amazing guerilla street art that he’s been spreading across the globe like wildfire, to his much talked about art show involving a pink live elephant a few years back. Not to speak of his fantastic documentary […]

The World’s First Wearable TEDx Talk

May 12, 2016

We’re proud to announce that the T-post issue 123 is a collaboration with TEDxUmeå. For those of you who haven’t encounter this phenomenon before, TED (Technology, Entertainment, Design) is a global set of nonprofit conferences, under the slogan “Ideas Worth Spreading”. TED have over the years included speakers like Bill Clinton, Al Gore, Bill Gates and Bono. On the […]

The Jay-Z Incident

April 27, 2016

On my 39th birthday (That can’t be right? Can I really be that old?) I get an email with the subject: Jay-Z feature. I obviously thought it was just one of my friends messing with me since it was on my birthday and all. I didn’t think much of it. But after four days I […]

1 Million Plays On Spotify

April 18, 2016

The UÅ song was exclusively made for T-post issue 101 – Where You’re From is Number One. It was made and preformed by 8 of the best rappers in Sweden. I’d been thinking about doing a tribute issue to my home town Umeå for years. But my only problem was, what could be interesting enough […]

Meeting Tony from Alife

April 12, 2016

Many of you already know that we’ve been working on and off with Tony Arcabascio for the last couple of years. But one might wonder how a small time guy from the northern part of Sweden could touch one of the founding fathers of the pioneering streetwear brand Alife? I’d been a fan of Alife for years, and […]

The Making Of A Deli Tee

March 31, 2016

Okay. I usually start these making of the issue stories with, I’ve always wanted to do a.. But this time I’ve really, really wanted to do a NYC Deli T-shirt probably since the first time I went to NYC. I just love how they look and how every little deli always have their own for […]

An Unexpected Geography Lesson

March 16, 2016

Believe it or not, T-post have subscribers in over 50 countries now. At first glance, that’s an impressive number. But to be honest, we only have 1 or 2 subscribers in many of them. What always amazes me though is how people find us. When we released the “Approved by Brooklyn” issue, one guy from […]