01 Jul 2017

T-post® – A Decade in the Making

I can’t believe that it’s been more than a decade since we did the first issue of T-post!? Much has happened since then. I for one have gotten three kids, gotten myself in to the 40’s and have put on a few more ponds than I would like to admit. Looking back now it’s hard to say that one thing stood out from the other. But I can’t help realizing that if I’ve kept something going for more than 12 years, I’ve must have made it, right? In this day and age when everything changes so fast, can you ever know? Probably not. But, what you can get is small epiphanies that will let you know that you’re on the right path.

This happened a few years back when T-post just started to spread outside of Sweden. I was visiting New York City for the first time. A city I’ve now come to fall in love with and try to re-visit as often as I can, not only to work with a lot of amazing people, but also to get inspiration by the cradle of streetwear. Anyway, the first time I was there, as most people that goes there for the first time, I was overblown by the size of everything. Instead of visiting all the cool places that I’d mapped out, I found myself walking around Manhattan for 10 hours a day, 7 days straight, mainly just trying ta take it all in. Walking home, the last day alongside Broadway, which basically where the only street I knew for sure would take me back to my hotel, I found myself on a collision course with a guy wearing T-post issue 25: The Medium Is The Message! I just froze, and stared (and probably pointed too). The guy I was facing must have thought I was some mental case wanting to steel his wallet or something since he walked in a wide circle around me, making sure I never got within an arms length from him. Mental case or not, up until now I’d never really realized that anybody besides my closest friends where actually wearing T-post in real life. I knew that by know we where starting to get subscribers all over the world, so it might seem lightly that I would run in to one sooner or later. But to me, it wasn’t at all. To see a guy wearing a shirt that I’ve made, in a city so far from home that I’ve just come to fall in love with, was nothing short of mind-blowing to me. Obviously this is not by any means a sign that you’ve made it in any way, and was probably just a big fluke, but it sure was an epiphany I’ll carry with me for the rest of my life..